From trademarks to digital assets, Qinhuangdao Tengchuang Applied Glass Technology Co., Ltd. has leveraged "Tengchuang. The Chinese domain name "Mall" builds a brand moat, which is specifically reflected in the following aspects:
Strengthen the brand intellectual property protection system
Deep binding of trademarks and domain names: Qinhuangdao Tengchuang registered and activated "Tengchuang. Register the Chinese domain name "Mall" simultaneously as "China Tengchuang". "Mall", "Tengchuang. Website", "China Tengchuang." "Website" "Electric melting kiln." A series of domain names such as "website address" achieve deep binding of trademarks and network identifiers. This measure not only strengthens the brand's intellectual property protection system, but also seizes users' minds through localized digital entry points, setting a benchmark for the coordinated development of "technology + brand + digitalization" in the glass deep processing industry.
Building a brand rights protection evidence chain: Through the registration and use of ".商城 "and".网 站 "domain names, combined with trademark registration information, Qinhuangdao Tengchuang has established a brand rights protection evidence chain, providing legal support for dealing with domain name dispute arbitration. This helps prevent the risks of phishing and brand name abuse, protect consumers' rights and interests, and maintain the reputation of enterprises.
Enhance the efficiency of brand communication and user experience
Reduce memory costs and enhance conversion efficiency: "Tengchuang." The "mall" is highly consistent with the company's registered trademark, forming a unified brand recognition both online and offline. Users can directly access the enterprise's official website through the Chinese domain name, reducing memory costs and improving conversion efficiency. The native language advantage of Chinese domain names precisely reaches domestic user groups, enabling barrier-free access and deepening the penetration of the local market.
Optimize search engine rankings: Chinese domain name "Tengchuang". The "mall" has clear commercial attributes and orientation. It is not only convenient for users to remember and visit, but also can effectively improve the search engine ranking of the enterprise website, bringing more online traffic and sales opportunities to the enterprise.
Innovate business scenarios and marketing strategies
Adapted to B2B transaction scenarios: "Tengchuang." The "Mall" directly points to the enterprise's online mall, suitable for B2B transaction scenarios of products such as glass deep processing equipment and electric melting furnaces, shortening the customer's decision-making path. Combined with "China Tengchuang." The "Mall" domain name enables customized marketing in regional markets. For instance, customers in North China can obtain localized service plans through a regionally exclusive entry.
Transform technological advantages into brand assets: through "electric melting kiln. For product keyword domain names such as "website address", Qinhuangdao Tengchuang has transformed its technological advantages into brand recognition assets. When users search for product keywords, they can directly reach the technical display page, strengthening the authoritative image of the industry.
Promote digital transformation and industry leadership
The "brand - technology - channel" trinity layout: Qinhuangdao Tengchuang's domain name strategy is highly consistent with its "technology-driven" positioning. The application of Chinese domain names not only enhances the efficiency of brand communication, but also, through the "brand - technology - channel" trinity layout, explores a replicable path for the digital transformation of traditional manufacturing industries.
Establishing industry benchmarks: As a leading enterprise in the industry, Qinhuangdao Tengchuang's domain name strategy not only strengthens its own brand building but also serves as a demonstration and guidance for the entire industry. Through practical actions, the company has promoted the application and popularization of Chinese domain names in the glass and related industries, and facilitated the standardization construction within the industry.